List selection and database management is a refined science at National Mail Marketing. We help clients select the right lists for prospecting whether their needs are compiled files, subscriber/response lists or credit based data.

We can also work with client customer files to help develop list segmentation strategies for cross selling and upgrade offers. By helping to develop customer profiles and analytic models, we are able to strengthen the creative messaging and target those most likely to respond. We test in small but statistically valid quantities to minimize exposure and expense. Our modeling strategies can be built from random testing to scoring and validation to rollout.

We can integrate the direct mail efforts with other channels including e-marketing, telemarketing and print.